St John Rigby College

Marketing

In this section

Course introduction

The T Level in Marketing is ideal if you are interested in a career in marketing then the T-level in marketing. This two-year programme, developed with input from industry leaders, provides you with a comprehensive understanding of marketing principles, digital strategies, and consumer behaviour. Combining classroom learning with an industry placement, you’ll gain practical experience and valuable insights into real-world marketing challenges. Whether you’re planning to enter the workforce or pursue higher education, this T-level equips you with the skills and knowledge to excel in the fast-paced marketing sector.

Course Leaflet – Marketing TLEVEL

What will I study?

You will develop an understanding of a broad range of issues relevant to the sector, including:

the purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
role of marketing including marketing as a management process, its importance, market type and reach
the key differences between consumers and customers and the different ways to influence them
routes to market including the role of suppliers and procurement: business to business, business to consumer and other channels, and how this influences marketing activity
customer personas and how they are used to determine marketing campaigns
- including purpose and typical types, e.g. competitive, spontaneous, analytical, and methodical
- different types of customers and consumers and what influences their behaviours
organisational purpose and business aims including for profit and not for profit marketing objectives
the marketing and extended promotional mix (advertising, personal selling, sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to:
- product
- price
- place
- promotion
- people
- process
- physical evidence

In addition to the core content, you will also complete at least one module of occupation-specific content. At the moment the specialisms available in the Marketing T Level are:

Marketing Assistant (Multi-Channel)

Specific course entry requirements

5 GCSEs grade 4’s including English Language and Mathematics

How will I be assessed?

The assessment in T Level Marketing involves a combination of core knowledge and skills, occupational-specific content, and practical experience.

The assessment for the Marketing T Level involves a combination of methods to evaluate both theoretical knowledge and practical skills. You will undertake 2 externally set exams and an employer set project based on an occupational specialism to suit their placement. You must complete 315 hours of hands-on work in a relevant marketing environment. This real world experience is essential for applying learning in practical settings and developing skills that employers seek.